How to Attract New Patients?
As a physician with your own medical practice, one of the most important parts of your job is to find new ways to attract new patients. Without a steady flow of patients, revenue will suffer. That’s why many practice owners spend a lot of time thinking about how to find and bring in patients. To make this process easier, here are five proven strategies for attracting new patients to your medical practice.
Social Media Advertising
Social media is one of the strongest ways to advertise your practice. There are two methods that you can follow: paid advertising or social account advertising.
Paid advertising is paying social media platforms, like Instagram or Facebook, to place ads on other people’s accounts, similar to regular t.v. advertising. Social account advertising is starting a social media account for your business and building a following that you draw to your practice.
Paid advertising is the easiest method and the most accessible. You just need ad material and the money to pay the advertising fees for the platform. They will find the right people to get your ads in front of.
Building a social media account takes longer and is more labor-intensive, but can also yield positive results. Many companies and individual business owners built accounts that draw a steady stream of new customers to their companies. It also has the added benefit of creating deeper relationships with patients so that they will talk about your practice and draw in new patients for you.
Online Reviews
Online reviews can be effective at helping people decide if they should try your practice. It is very common for potential customers to look up a business online and check the reviews before shopping.
The key to this working is that you can get patients to review your practice online and that you show a positive response if you receive negative feedback. That way, patients will see that you are willing to address issues and find ways to give everyone a positive experience.
Referral Programs
Referral programs generate leads for your practice by recommending it to others. Essentially, the program spreads the good word about your practice wherever possible. Referral programs work because they are more direct than other forms of advertising. They directly ask for participation rather than just showing your practice to patients.
Referral programs are also a good option because the leads are already qualified, meaning it is going directly to potential patients that need your services.
Blogging and Video Marketing
Blogs and video marketing (i.e., using videos to advertise) are both great methods of drawing attention to your practice that work in similar but distinctly different ways.
Blogs are often used to add new SEO-rich writing to your website to stay relevant in search results and provide value to potential clients. Video marketing provides a deeper level of value to clients since it is a stronger way of communicating things that you cannot easily convey in writing. Take advantage of both options to get the results that you want through your online presence.
There Are More Options to Try
There are plenty more options to try when it comes to finding new patients for your practice. The difficult part is deciding which methods you will try. With a little help, this process becomes much easier. Let Doctor at My Door help you develop proven strategies for attracting new patients so that your practice can grow and thrive.